Did teens, TikTok users and fans of Korean pop music troll the president of the United States?
For more than a week before Donald Trump’s first campaign rally in three months on Saturday in Tulsa, Okla., these tech-savvy groups opposing the president mobilized to reserve tickets for an event they had no intention of attending.
While it’s unlikely they were responsible for the low turnout, their antics may have inflated the campaign’s expectations for attendance numbers that led to Saturday’s disappointing show.
Social media users on various platforms, including the popular video-sharing app TikTok, have said they completed the free online registration for the rally with no intention of going. The New York Times reported that Korean pop music fans were also encouraging people to do the same.
“My 16-year-old daughter and her friends in Park City, Utah, have hundreds of tickets. You have been rolled by America’s teens,” veteran Republican campaign strategist Steve Schmidt tweeted on Saturday. The tweet garnered more than 100,000 likes and many responses from people who say they or their kids did the same.
My 16 year old daughter and her friends in Park City Utah have hundreds of tickets. You have been rolled by America’s teens. <a href=”https://twitter.com/realDonaldTrump?ref_src=twsrc%5Etfw”>@realDonaldTrump</a> you have been failed by your team. You have been deserted by your faithful. No one likes to root for the losing team. <a href=”https://twitter.com/ProjectLincoln?ref_src=twsrc%5Etfw”>@ProjectLincoln</a> <a href=”https://t.co/VM5elZ57Qp”>https://t.co/VM5elZ57Qp</a>
This is what happened tonight. I’m dead serious when I say this. The teens of America have struck a savage blow against <a href=”https://twitter.com/realDonaldTrump?ref_src=twsrc%5Etfw”>@realDonaldTrump</a>. All across America teens ordered tickets to this event. The fools on the campaign bragged about a million tickets. lol. <a href=”https://twitter.com/ProjectLincoln?ref_src=twsrc%5Etfw”>@ProjectLincoln</a>.
Reached by telephone Sunday, Schmidt called the rally an “unmitigated disaster” — days after Trump campaign chairman Brad Parscale tweeted that more than a million people requested tickets for the rally through Trump’s campaign website.
Andrew Bates, a spokesperson for Trump’s Democratic opponent, Joe Biden, said the turnout was a sign of weakening voter support. “Donald Trump has abdicated leadership, and it is no surprise that his supporters have responded by abandoning him,” he said.
In a statement, the Trump campaign blamed the “fake news media” for “warning people away from the rally” over COVID-19 and protests against racial injustice around the country.
“Leftists and online trolls doing a victory lap, thinking they somehow impacted rally attendance, don’t know what they’re talking about or how our rallies work,” Parscale wrote.
“Reporters who wrote gleefully about TikTok and K-pop fans — without contacting the campaign for comment — behaved unprofessionally and were willing dupes to the charade.”
‘You just got ROCKED’
Rep. Alexandria Ocasio-Cortez, a Democrat, responded with derision to Parscale’s Twitter posts blaming the media for discouraging attendees and citing bad behaviour by demonstrators outside.
“Actually you just got ROCKED by teens on TikTok who flooded the Trump campaign w/ fake ticket reservations & tricked you into believing a million people wanted your white supremacist open mic enough to pack an arena during COVID,” she tweeted on Saturday.
“K-pop allies, we see and appreciate your contributions in the fight for justice too,” she added.
At midday on Sunday, it was possible to sign up to stream a recap of the Tulsa event later in the day through Trump’s website. It requested a name, email address and phone number. There was no age verification in the signup process, though the site required a PIN to verify phone numbers.
Inside the 19,000-seat BOK Center in Tulsa, where Trump thundered that “the silent majority is stronger than ever before,” numerous seats were empty.
Tulsa Fire Department spokesperson Andy Little said the city fire marshal’s office reported a crowd of just less than 6,200 in the arena. Oklahoma has reported a surge in new coronavirus cases in recent days, and the state’s department of health had warned those planning on attending the event that they faced an increased risk of catching the virus.
City officials had expected a crowd of 100,000 people or more in downtown Tulsa, but that never occurred. That said, the rally, which was broadcast on cable, also targeted voters in battleground states such as Pennsylvania, North Carolina and Florida.
Recent co-ordinated campaigns
Social media users who have followed recent events might not be surprised by the way young people (and some older folks) mobilized to troll the president.
They did it not just on TikTok but also on Twitter, Instagram and even Facebook. K-pop fans — who have a massive, co-ordinated online community and a cutting sense of humour — have become an unexpected ally to American Black Lives Matter protesters.
In recent weeks, they’ve been repurposing their usual platforms and hashtags from boosting their favourite stars to backing the Black Lives Matter movement. They flooded right-wing hashtags such as “white lives matter” and police apps with short video clips and memes of their K-pop stars.
Many of the early social media messages urging people to sign up for tickets brought up the fact that the rally had originally been scheduled for Friday, June 19, which was Juneteenth, commemorating the end of slavery in the United States. Tulsa, the location for the rally, was the scene in 1921 of one of the most severe white-on-Black attacks in American history.
WATCH | Why many Americans don’t know about the 1921 Tulsa Race Massacre:
Schmidt said he was not surprised. Today’s teens, after all, grew up with phones and have “absolutely” mastered them, he said. They are also the first generation to have remote Zoom classes and have a “subversive sense of humour,” having come of age in a world of online trolls and memes, Schmidt said. Most of all, he said, “they are aware of what is happening around them.”
“Like salmon in the river, they participate politically through the methods and means of their lives,” Schmidt added.
That said, the original idea for the mass ticket troll may have come not from a teen but from an Iowa woman. The politics site Iowa Starting Line found that a TikTok video posted on June 11 by Mary Jo Laupp, a 51-year-old grandmother from Fort Dodge, Iowa, suggesting that people book free tickets to “make sure there are empty seats.”
‘Biggest data haul’
Laupp’s video, which also tells viewers how to stop receiving texts from the Trump campaign after they provide their phone number (simply text “STOP”), has had more than 700,000 likes. It was also possible to sign up for the rally using a fake or temporary phone number from Google Voice, for instance.
As Parscale himself pointed out in a June 14 tweet, though, the ticket signups were not simply about getting bodies to the rally. He called it the “Biggest data haul and rally signup of all time by 10x” — meaning the hundreds of thousands of emails and phone numbers the campaign now has in its possession to use for microtargeting advertisements and to reach potential voters.
Sure, it’s possible that many of the emails are fake and that the ticket holders have no intention of voting for Trump in November. But while it’s possible that this “bad data” might prove useless — or even hurt the Trump campaign in some way — experts say there is one clear beneficiary in the end, and that is Facebook.
That’s due to the complex, murky ways in which Trump’s political advertising machine is tied up with the social media giant. Facebook wants data on people, and whether that is “good” or “bad,” it will be used to train its systems.
“No matter who signs up or if they go to a rally, Trump gets data to train retargeting on Facebook. FB’s system will use that data in ways that have nothing to do with Trump,” tweeted Georgia Tech communications professor Ian Bogost.
“Might these ‘fake’ signups mess up the Trump team’s targeting data? Maybe it could, to some extent. But the entire system is so vast and incomprehensible, we’ll never really know.”